Fiat-Chrysler Now Bigger in Latin America than Europe

In its January sales results, Fiat-Chrysler revealed quite a surprising fact. It now has higher sales in Latin America than in Europe. Its traditional European market has fallen to be its third largest regional market worldwide. The company’s global sales were up 12.7% to 329,800 cars in January, and most of that gain came from the Americas. Sales in Latin American were up 27.6% to 88,800 cars, and 71,200 of those sales came from Brazil. North America also did quite well with sales up 14.3% to 142,300 cars, and 139,800 of those were Chrysler Group vehicles. The United States was Fiat-Chrysler’s biggest market in North America with 117,700 sales. In the combined Europe, Middle East and Africa region, sales were down 7.9% to 84,500 cars. Its smallest market but fastest growing was the Asia-Pacific region, which accounted for 13,300 sales, up 83.8%. Based only on January’s sales figures, Fiat-Chrysler is predicting that it will sell between 4.3 million and 4.5 million cars in 2013, up from 4.2 million in 2012. It expects almost half of its sales will come from the North American region. Source: Automotive News Europe via autoviva.com